· Author: Pownall, Charlie
· ISBN 13: 978-1137382290
· ISBN 10: 1137382295
· Publisher: Palgrave Macmillan; 1st ed. 2015 edition (30 Sept. 2015)
· Date published: 2015
· Page: 176 p.
· Key Words: Internet in public relations; Corporate image; Reputation; Social media; BUSINESS & ECONOMICS / Consumer Behavior.
· Local: 00041002137 659.2 POW 2015
· Phòng DVTT Tổng hợp - Kho tham khảo
Managing Online Reputation is a practical guide to protecting and defending your company's name and image on the internet and in social media. Discover:
The top strategic, societal, behavioural, legal, operational and other kinds of threats to your reputation posed by social media.
How organizations like Buffer, FedEx, Goldman Sachs, ING Direct, Tesla, Shell, and the US Nuclear Energy Institute handled serious online attacks on their businesses and reputations.